10 Reasons Why People Don’t Buy From You

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential. 2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad. 3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine. 4. You …

14 Ways To Boost Customer Response In A Tough Economy

Things are rough today for online businesses. The economy is struggling to get back on track. Spam is clogging up the inboxes of everyone, making email marketing less effective. And anti-spam software seems delighted to target legitimate email as junk. Today, you must step up your tactics to keep your customers buying and away from the competition next door on the cyberspace highway. Study your competitor’s marketing and advertising. Sign up to their email list. Can you offer more than they can? Does your competitor have a weakness that you can exploit? Use it as your main selling point. Previous customers are 5 to 10 times more responsive to your marketing than people who have never done business with you. …