American Teens Say They Want Quality Time With Parents

A new national poll contradicts the conventional wisdom that teenagers want their parents to “just leave them alone.” Up to 67 percent of America’s teens say they actually want to spend more time with their parents. That’s according to an online survey of 1,250 adults and teens conducted by Opinion Research Corporation. Nearly half of the teens who responded said they would be happier and better adjusted if they were able to spend more time with their parents or other adult caregivers, such as grandparents, aunts, uncles or adults outside the family. “While most make it through adolescence without excessive stress, teenagers are at greater risk of school drop out, arrest, drug use and some psychological disorders than other age …

A Covert Marketing Tool For Parent Buyers – The Kiddie Ride

Choosy mothers choose Jif. But what do choosy kids choose? “Automobiles and electronics,” says Mark Snyder, senior vice president of brand management for Holiday Inn. “Children very much get to participate in making those purchasing decisions.” Let’s face it. Anyone who has ever stood in a checkout line in the supermarket knows that kids have always had a say in purchasing toys, food and other smallish items. What’s new is how far that influence now stretches—and how advertisers are reacting. Let’s look at one tool the grocery industry uses to influence kids and ultimately to get parents to buy foodstuff at their location. This tool is beginning to be used by smart marketers in other industries as we’ll detail. The …

5 Ways to Profit From No Child Left Behind (NCLB)

The No Child Left Behind Act of 2001 (No Child Left Behind) is designed to reform and improve student achievement and change the culture of America’s schools. According to this reform act each state must measure every public school student’s progress in reading and math in each of grades 3 through 8 and at least once during grades 10 through 12. By school year 2007-2008, assessments (or testing) in science will be underway. These assessments must be aligned with state academic content and achievement standards. They will provide parents with objective data on where their child stands academically. Parents may not be aware that their school is required by law to offer school sponsored activities to promote parent involvement, and …